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    Ten Blue Links "my god, what have I done?" edition

    1. Well who could possibly have seen this coming?

    I wrote a while ago that the era of major levels of affiliate revenue for publishers was going to come to an end within the next three to five years. Generative AI writing means both that Google is likely to become a sea of slop, and that anyone with a search engine – especially Google – is going to cream off the best quality search results for itself.

    Amazon is taking this a step further by using generative AI to do product recommendations on site. Given that a large number of searches for products begin on Amazon anyway, this is more bad news for anyone who makes money from sending traffic towards the Seattle company. And as users get more and more exposed to using conversation to hone down what they want, this is going to get worse for publishers who focus on “an article” as the canonical way of recommending products.

    The truth is that articles have never been brilliant at recommending the right solution for any individual. For example, the answer to “what car is right for me” has always depended on your use of it. Conversational agents using good quality data will be a better solution in the long run.

    2. Turkeys, meet Christmas

    Yes, I know that advertising revenue is toast, but if you are a major publisher and you’re giving OpenAI the rights to mine your content, you are silly. The sum of money they’re paying is never going to go up: and when your licensing deal ends, they will have used everything you have ever done to train a model which can recreate your style of content in seconds. Golf, as they say, clap.

    3. Possible sign of the end times: I agree with DHH

    David Heinemeier Hansson is not on my Christmas card list. He’s one of those techbros for whom the phrase “arrogant asshat” is entirely appropriate. But for once, I’m going to agree wholeheartedly with something he wrote: Automattic demanding a tithe from WP Engine is a violation of the ideals of open source software, reduces trust in it, and in my view shows that Matt Mullenweg’s “principles” begin and end at maintaining control over WordPress.

    4. Where all the Chief Metaverse Officers gone?

    Good question. My bet is the B Ark.

    5. Oh boy, Roblox is toast

    Where “toast” means “full of child grooming”. Ouch.

    6. Quote of the week

    The truth is the news media is effectively in the tank for Trump, sanewashing his literal nonsense, outright lies, and violence-inspiring hate speech against even legal immigrants. But our major political news media remains so hyper-focused on appearing not to favor one political side over the other that it’s completely lost sight of what ought to be their north star: the truth. John Gruber, “Why Is Jack Smith’s Unsealed Motion, Outlining Trump’s Criminal Actions to Overturn the 2020 Election, Not the Top Story?

    7. Elon, phone home (from Mars)

    I increasingly wonder why Elon Musk is bothering trying to establish himself on Mars, and not just because it looks like a complete dump up there. (Seriously, if you think that’s beautiful, I have around a hundred thousand disused quarries I’d love to show you right here on Earth.) The ever-wonderful Marina Hyde, wondering what reality Musk occupies.

    8. I’m shocked, shocked I tell you that lovely Google would do this

    Yeah no of course I’m not. Turns out that Google Pixel phones give it your location, email address and more every fifteen minutes, without consent. And no, before you say something, using an iPhone isn’t much a miracle cure.

    9. This stuff matters

    I could have written a WordPress special edition this time out. But I wondered if that would be too “insider baseball” for most people.

    But a big chunk of the internet runs on WordPress. Publishers use it a lot. It’s become the IBM of web servers: “no one ever got fired for recommending WordPress”. And the hold-outs in the publishing space who have had their own bespoke software or used something else appear to be dwindling every year.

    So WordPress matters, to a degree that few other software platforms do. It became popular in part because it was open source, so anyone could customize it and bend it to their will, and because so many people used it that it was easy to support and find developers for. It saw off semi-forgotten closed source rivals.

    If you want a summary then Mathew Ingram’s article is a good place to go. Mathew has written something which encapsulates the feeling that I think many people have: profound disappointment in Mat Mullenweg’s behaviour, in his refusal to understand that being both the CEO of WordPress.com and the effective owner of WordPress.org places him in a position which needs to be handled sensitively. Using WordPress.org to attack a commercial rival of his company means it “now looks like the CEO of a multibillion-dollar corporation is using his control of a theoretically open-source foundation to extort money from a competitor.” That is unacceptable.

    10. A hole is a hole

    There is no such thing as a magic hole that only good guys can use”. Wendy Grossman has spent a long time pointing out that if you build a backdoor in a system to let “good guys” in law enforcement use, you’re opening the same thing for people who you would really rather not let into systems. And so it goes.

    Ten Blue Links, literary salon Edition

    1. Apple’s built in apps can do (almost) everything

    One of the characteristics of hardcore nerdery is the tendency to over engineer your systems. People spend a lot of time creating systems, tinkering with them, making them as perfect as possible, only to abandon them a few years down the line when some new shiny hotness appears.

    I’m as guilty of this as the next nerd, but at least I’m aware of my addiction. It’s one of the reasons why I have spent time avoiding getting sucked into the word of Notion, because I can see myself losing days (weeks) to tinkering, all the while getting nothing done.

    That said, if you are going to create an entire workflow management system and you’re in the word of Apple, you could do a lot worse than take a leaf out of Joan Westenberg’s book and use all Apple’s first party apps. They have now got to the point where they are superficially simple, but contain a lot of power underneath.

    The downside is it’s an almost certain way of trapping yourself in Apple’s ecosystem for the rest of time. Yes, Apple’s services – which lie behind the apps – use standards and have the ability to export, but not all of them, and for how long?

    It’s a trade off, and from my perspective not one that really works for me right now. But if it does for you, then it’s a good option (and better than Notion).

    2. Juno removed from the App Store

    AKA “why I do not like any company, no matter how well intentioned, to have a monopoly on software distribution for a platform.” Christian Selig created a YouTube player for the Apple Vision Pro. It doesn’t block ads or do anything which could be regarded as dubious. But Google claimed it was using its trademarks, and Apple removed it.

    Why is this problematic? Because it’s setting Apple up as a judge in a legal case. YouTube could, and should, have gone to a judge if it believed it had a legal case for trademark violation. That’s what judges are for. Instead, probably because it knew that it wouldn’t win a case like that, it went to Apple. Apple (rightly) doesn’t want to get involved in trademark disputes, so it shrugged and removed the app.

    This extra-legal application of law is one of the most nefarious impacts of App Store monopolies. And if it continues to be allowed, it will only get worse.

    3. The horrible descent of Matt Mullenweg

    You will be aware of the conflict between WordPress — by which we mean Matt Mullenweg, because according to Matt he is WordPress — and WPEngine. I have many opinions on this which I will, at some point, get down to writing. The most important one is simple: if you make an open source product under the GPL, you don’t get to dictate to anyone how they use it and don’t get to attempt to punish them for not contributing “enough”. Heck, you don’t get to decide what “enough” looks like.

    The whole thing has brought out the worst in Mullenweg, as evidenced in his attacks on Kellie Peterson. Peterson, who is a former Automattic employee, offered to help anyone leaving WordPress find opportunities. Mullenweg decided this was attacking him, and claimed this was illegal. I don’t know about you, but when a multi-millionaire starts to throw around words like “tortuous interference” I pay attention.

    As with many of that generation of California ideologists Mullenweg appears to have decided that he knows best, now and always. Yes, private equity companies that use open source projects and contribute nothing back are douchebags, but they’re douchebags who are doing something that the principles of open source explicitly allow them to do. Mullenweg’s apparent desire to be the emperor of WordPress is worrying.

    4. OpenAI raises money, still isn’t a business

    Ed Zitron wrote an excellent piece this week on the crazy valuation and funding round which OpenAI just closed, pointing out that (1) ChatGPT loses money on every customer, and (2) there is no way to use scale to change this: the company is going to keep losing money on every customer as models get more compute-hungry. Neither Moore’s Law nor the economies of scale which made cloud services of the past profitable are going to come riding to the rescue.

    I think Ed’s right — and it’s important to note, as Satya Nadella did, that LLMs are moving into the “commodity” stage — but one other thing to note is that many of the more simple things which people use LLMs for are being pushed from cloud to edge. Apple’s “Apple Intelligence” is one example of this, but Microsoft is also pushing a lot of the compute down to the device level in the ARM-based Copilot PCs.

    This trend should alleviate some of the growth issues that OpenAI has, but it’s a double-edged sword because it makes it less likely that someone will need to use ChatGPT, and so even less likely to need to pay OpenAI.

    5. Why I love Angela Carter

    I think I first read Angela Carter during my degree, one of the few books that I bothered to read for my literature modules1. This piece includes possibly my favourite quote from her: “Okay, I write overblown, purple, self-indulgent prose. So fucking what?”

    And the point is: sometimes it’s fine not to be subtle. Sometimes it’s fine to be overblown. Sometimes the story demands it, like a steak needs to be juicy.

    6. And speaking of writers I love

    I can’t tell you enough to just go and read M John Harrison. Climbers is sometimes regarded as his best novel, and this essay on why it’s the best book written about 21st century male loneliness despite being written in 1989 captures a lot of it. I like the line from Robert Macfarlane’s introduction: “To Harrison, all life is alien”. Amen to that.

    7. No really this week is all lit, all the time

    Olivia Laing is another writer that makes me salivate when I read her. Like Harrison and Carter, her prose is as good as her fiction, and her recent book The Garden Against Time – an account of restoring a garden to glory – is one of the best yet. If you need any further persuading, you should read this piece in the New Yorker.

    8. Down in Brighton? Like books?

    Next weekend is the best-named literary festival in the world down in Brighton. The Coast is Queer includes loads of brilliant sessions including queer fantastical reimaginings, the incredible Julia Armfield on world building, Juno Dawson’s trans literary salon, and the unmissable David Hoyle. I’m going, you should go.

    9. Harlan the terrible

    Like Cory Doctorow, I grew up worshipping Harlan Ellison. And like Cory, as I’ve grown older I have see that Harlan was an incredibly complicated person. Cory has written a great piece (masquerading as just one part of a linkblog) which not only looks at Harlan, warts and all, but also talks about the genesis of the story he contributed to the – finally finished! – Last Dangerous Visions.

    10. Argh Mozilla wai u doo this?

    No Mozilla, no, online advertising does not need “improving… through product and infrastructure”. Online advertising needs to understand that surveillance-based ads were always toxic and the whole thing needs to be torn up. I agree with Jamie Zawinski: Mozilla should be “building THE reference implementation web browser, and being a jugular-snapping attack dog on standards committees.”

    To be clear: I think Mozilla’s goals are laudable, in the sense that at the moment the choice for people is either accept being tracked to a horrendous degree or just block almost every ad and tracker. But you can’t engineer your way around the advertising industry’s rapacious desire for data. It’s that industry which needs to change, not the technology.


    1. I read a lot, I just didn’t read a lot that was actually on the syllabus. ↩︎