Ian Betteridge


Finally, A Grocery Cart That Can Save Me From The Horror Of An Ad-Free Moment Of Existence

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Finally, A Grocery Cart That Can Save Me From The Horror Of An Ad-Free Moment Of Existence | Defector:

This is one of those new technologies that’s useful primarily as a viewfinder on a dismal present and a future determined to be even more miserable. Nobody anywhere will like the smart carts. Nobody, anywhere, will find them not-obnoxious. Everybody who does more than a couple of moments of thinking about it will be horrified by the idea of humanity digging gigantic devastating holes in the ailing planet and mining out its contents for the purpose of putting tablet computers onto grocery carts so that they can perform a service repulsive to literally everyone. Nobody—nobody nobody nobody!—wants to live in a society characterized by inescapable omnipresent advertising for consumer products; no one yet born has yearned to have video advertisements take up ever more of their field of vision.

This is one of those paragraphs that I wish I had written