Big Tech Struggles to Turn AI Hype Into Profits - WSJ:
Individuals pay $10 a month for the AI assistant. In the first few months of this year, the company was losing on average more than $20 a month per user, according to a person familiar with the figures, who said some users were costing the company as much as $80 a month.
The first stage of the enshittification cycle is often to charge customers less than it costs to run the service, in order to acquire and lock in as many as possible. After that, at some point, you dump on them from a great height.