November 18, 2007

A ' Twitter' for your thoughts? Daden's new Twitter fountain comes to SL

A ' Twitter' for your thoughts? Daden's new Twitter fountain comes to SL:

"Twitter fountain displays thought bubbles of real thoughts floating up and away from the fountain in a cutting edge and original visualization within Second Life. The messages are answers to the question ‘What are you doing right now?’. The answers are then fed into the fountain creating an image of the ephemeral thoughts of people from around the world."

This is a lovely example of how you can use virtual worlds as places to experiment with different forms of media representation. A fountain of Twitters isn't at all efficient - but efficiency isn't always the best way to get things done in a human way (DOS is efficient: a GUI isn't).

Almost certainly the best headline today

"Tired of Your Gorean Slaves? Be This Chickens Master!"

This is why I love virtual worlds.

November 10, 2007

10 Reasons marketers hate Second Life

Jaffe Juice: Top 10 Reasons why Marketers hate Second Life (but really just hate themselves)

"Ahead of tomorrow's Virtual Thirst finale, I thought I would write a different kind of post...which isn't directly in favor or against Second Life per se; nor is an endorsement for or against Virtual Worlds; but rather an analogy using SL as a metaphor for change and emerging media and juxtaposing it against the mainstream marketing mentality. So here are my top 10 reasons why some (not all) marketers either don't get Second Life or don't want to get it."
To which I'd add "because marketers mostly don't get social media." In particular, note this bit:
"Your brand is not my friend -  Friendship is earned; conversation is permission-based...I could go on. Bottom line is that brands that just show up (often as party-crashers) to someone else's party had better be the life of the party or they will be tossed out on their asses. Without taking the time to listen and learn; to partner with the "locals", brands become nothing more than clumsy buffoons. Working with your customers as partners is quickly becoming a mandatory in this day and age..."
Those marketers who are currently wetting themselves over Facebook ads should probably take note...

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Neil Gaiman and Roger Avery in Second Life

Neil Gaiman and Roger Avary interview in Second Life - Massively

To tie in with the launch of the film Beowulf, the writers Neil Gaiman and Roger Avary will be interviewed in Second Life on Saturday 10th November at 11am SL Time. Paramount ran a competition with 40 prizes of tickets to Beowulf Island, which seems to be closed now (sorry, I heard about this rather late), but you can see the interviews live at Eternal Flames Pier, Joysco Community Center, Hollywood Bowl, OnRez Event Center or The Shelter.

October 06, 2007

Yankee Group's good work hidden under cloud of crap stats

It's not often that you find a company deciding to publicly berate an analyst firm. Yet that's just what Linden Lab has effectively done in a post on its official blog.

The spat is over a release by the Yankee Group which claims that average time spent per user for Second Life was a mere 12 minutes per month. Compared to TV, the web, or virtually anything else, that's tiny: I probably spend more time per month staring at the ads on the sides of coffee cups.

Linden Lab couldn't let this one go without a fight:

"We respect Yankee Group as an analyst firm in good standing in its field. But their press release this week cited a figure that we just can’t figure out: they claim that the average time spent per user of Second Life is just 12 minutes per month.

Just this past August, users of Second Life spent over 23 million hours in Second Life. During that month, there were just over 974,000 user logins to Second Life - that’s an average of 23.6 hours per user!

But hey, maybe Yankee Group was looking at a different user number. Were they counting the unique user registrations? That would be 6.2 million users - but that’s an average of 3.7 hours per user. Maybe they werecounting cumulative total registered accounts through August, 9.3 million users. Uh, but even that is still an average of 2.5 hours."

Ouch. So much vitriol was poured on this obviously-fallacious reasoning that Yankee Group ended up withdrawing the report, which will be revised and re-released in the near future.

Ironically, although the numbers are decidedly dodgy, the core point of the report is quite valid:

"However, for virtual worlds and metaverses to achieve greater potential in the marketplace and grow beyond early adopters, the experience must be untethered to meet the needs of the Anywhere Consumer™. Companies that provide remote access—through mobile devices or other means—to their web experience will have a greater impact than pc-centric companies."

Ignoring the trademarked blather, what this means is that virtual worlds need to extend themselves beyond the desktop (or laptop) computer. This doesn't mean sticking some kind of horrible jerky version of Second Life hacked together in Java on a mobile, but providing links and bridges between SL and mobile applications. Just as Facebook Mobile doesn't deliver all the functionality you get on a full PC browser, so mobile SL doesn't have to have everything you get in the desktop client.

And, of course, this is already happening. Both Vodafone and BT have announced plans to integrate voice and text chat from phones into Second Life. It's easy to see how Second Life could form a multi-leveled virtual presence engine, with your avatar representing who and where you are in the virtual or physical world.

Unfortunately, this point got more than a little lost in the bad statistics of the Yankee report. Hopefully the next version will be a little bit more engaging.



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September 23, 2007

Running office hours in virtual worlds

Over on The Metaverse, I've just posted a simple five-point guide to running "Office Hour" meetings in virtual worlds. If your company has a virtual world presence, office hours are a great way of getting to know your customers – but only if you run them correctly.

September 16, 2007

Dr Dobbs Life2.0

Dr Dobbs Life2.0 conference is now underway in Second Life, and to make my life easier I've created a subscribe-able calendar for it in .ics format. You can subscribe here - I'll try and keep it updated to account for any changes.



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August 05, 2007

No, Mr Murdoch, virtual jihad isn't hitting Second Life

The problem with the Internet is that once a story is out there, it tends to take on a life of a its own - even when it's been comprehensively debunked, and effectively retracted.

Today's Sunday Times carries just such a story, in the shape of "Virtual jihad hits Second Life website" (note to Mr Murdoch: Second Life isn't a website). This story wraps up two of the most most recent non-stories into one easy to digest package.

First up, there's the hoary old chestnut of "'virtual' terrorist attacks in which buildings depicted on the website are blown up", which is a rehash of that Australian Broadcasting Corporation story:

"Recently, inhabitants of the virtual world have experienced a more sinister phenomenon - virtual terrorist attacks against buildings and avatars. A recent attack took place at the Australian Broadcasting Corporation’s Second Life base. A number of these attacks, known as “griefings”, have been launched by what industry insiders say are “geeky teenagers” giving themselves names such as the Second Life Liberation Army."

That would be the ABC "attack" which even ABC itself admitted was, in fact, just buggy software. But there's a twist: the Sunday Times has managed to find someone prepared to say that real-life jihadis are also planning terrorist atrocities:

Some experts, however, believe the “virtual atrocities” may have been committed by real Islamic radicals. Rohan Gunaratna, a terrorism expert at the International Centre for Political Violence and Terrorism Research in Singapore, said that for the past three months he had monitored about 12 jihadists who have assumed identities in Second Life. He said they were mostly based in America and Europe.

Some radicals, he said, had given themselves “innocuous” titles, while others had provocative jihadist names such as Irhabi007 (Arabic for Terrorist007). Gunaratna acknowledged that not all Islamists had any intention of carrying out terrorist attacks in real life, but said that they were using Second Life to build a community of extremists.

In fact, "Irhabi007" was the nom de cyber of Younis Tsouli, the 22-year old Londoner recent jailed for a bit of amateurish hacking and possession of jihadist videos. This has no connection with Second Life at all.

Furthermore, although Dr Gunaratna in extremely prominent in the media as a "terrorism expert", his claim about terrorist uses of technology need to be taken with a pinch of salt. Take, for example, his 1997 claim about a new "body suit" being developed by the Tamil Tigers:

"In 1997, Gunaratna claimed that the LTTE had developed a new body suit that was specifically designed for suicide bombings. The new suit, he declared in an article published by the Scotland on Sunday, ensured that the terrorist’s head would survive the explosion, becoming a “lethal projectile—sometimes travelling as far as two hundred yards”. No evidence was provided, and in the ensuing six years nothing more has been heard of the deadly suit."

Then, there was the case of the mini-helicopters:

"In 2000, Gunaratna alleged that LTTE ships had been sighted in Australian waters and that Australian Tamils were exporting “mini-helicopters” to Sri Lanka for attacks on government troops. His claims, which again were made without evidence, were condemned at the time and have since been quietly dropped."

Next up, the Sunday Times talks about the possibilities of terrorists using Second Life to pass money around the world:

"Europol and the British Serious Organised Crime Agency (Soca) are concerned that Second Life provides an ideal facility for criminals to launder money through in-world enterprises such as casinos. There are fears that terrorists could also take advantage of difficulties in policing Linden dollar movements to transfer funds between operatives around the world. A Soca source said the agency was looking at ways to address illicit financial activity in the virtual world."

Of course, what they miss out is that every transaction in Second Life is logged - there is no cash in the virtual world. While it would be simple to pass around a few thousand dollars a day and disguise it, this wouldn't go far enough to be of interest to a terrorist organisation.

In short, this is a crap story made up of a old Internet rumour which has long been debunked, a quote from a so-called "expert" with a history of dubious claims, and the (true) claim that you can pass money around Second Life.

August 01, 2007

In today's "Today in Second Life"

Today's mammoth, luscious issue of "Today in Second Life" looks at Jihadis, Jesuits, and... erm... estate agents. Click here for more.

July 31, 2007

Today in Second Life - 31 July 2007

The grid instabilities which have been plaguing Second Life for about a week rumble on, with speculation that it's been caused by griefing, a previously-sighted bug, and just about everything else. Prokofy Neva blames the Patriotic Nigras, calling them "Leninists", amongst other choice words.

Added to this, there's been something of a financial meltdown going on, with virtual exchange WSE being hit by a run of scandals and lack of confidence. This, in turn, seems to have hit Ginko's, the long-running banking system which, it turns out, is a major investor in WSE. Add into the mix the fact that many casino owners have left in the game in the wake of the banning of gambling, and you've got a financial system which has taken quite a pounding.

Meanwhile, in the more controlled part of the Second Life blog world, Wired editor in chief Chris Anderson explains "Why I gave up on Second Life" - largely, it seems, because of a lack of measurable metrics. Wagner James Au responded with a fantastic post detailing all the "long tail" effects that Anderson's own book appearance in SL got him - thousands of page views of the transcript, for one. Anderson's retorts since then seem more than a little weak - 1-0 to Au, I think.

Good news from Terra Nova: IBM's metaversal crew, Roo Reynolds and Ian Hughes, will be guest blogging there during August. Both are extremely smart chappies, and I look forward to the results.

And, finally, if you're an architect in Second Life, you can now find a Google calendar of events related to architecture here.

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